What’s an Interactive Video and Why You should Use It?
Interactive video is a huge opportunity for marketing pioneers. It responds to changing viewer trends. Modern consumers are much less passive than they used to be. They’re increasingly keen to take control of their experiences, and they want the freedom to consume content that’s important to them. Their tolerance for white noise and irrelevant content is absolutely minimal.
Let’s see why do we need to use interactive videos:
. It’s dynamic, fun, and engaging. We all want to deliver memorable, impactful experiences to our customers. All the data suggests that interactive video is incredibly popular among viewers. It brings 66% more engagement. Want to know more about Video Marketing Statistics, then check this source
. It gets results. Let’s talk numbers: 66% of marketers say that the biggest benefit of interactive video is greater engagement. It’s been reported that interactive video creates a 591% lift in total user activity over standard pre-roll campaigns and 20% more conversion efficiency.
. It’s increasingly affordable. There’s a feeling that cost is a prohibitive barrier to interactive video. That may have been justified a year or two ago, but the current reality is very different. When existing interactive video marketers were asked what their biggest challenge was, costs ranked way back in 10th place.
. It helps you understand your audience better. It’s not just that your audience absorbs your message more clearly. There’s also the potential to gather crucial insight about your customers’ journey. Some businesses choose to use interactivity to interject at points during the video to ask questions; by finding out more about the viewer — and using this for audience segmentation purposes — it’s clear that interactive video has the power to massively enhance your overall marketing strategy.
. It’s highly trackable. Many interactive video tools give you amazing visibility over how viewers engage with your content. As you’d expect, this typically includes the ability to track views, clicks, conversions, and sales — but, thanks to the powerful features associated with interactive video, it often goes even further than this. This could include product data — which products are your users clicking on? Dig deeper into behavioral data, including the ability to see timelines and heatmaps — even recorded video clips of individual user sessions to help you understand what’s working and what isn’t.
